促销活动宣传文案

促销活动宣传文案

XXX超市五一特别促销活动宣传文案

目的:针对“五一”假期消费，推出全品项促销，提升店形象;

促销时间:XXXX年4月28日——XXXX年5月8日

促销方式:风暴商品，一元系列，五元系列，会员价特卖(重点推出:会员价第一次必须特别便宜，让顾客感觉会员价比积分好～切记～～);

促销内容:

一主题主要以10个“5元”系列产品作为低价促销;

二主题主要以10个“1元”系列产品作为低价促销;

三主题主要以供应商赞助的100支单品特别会员价(插爆炸签，员工做好动员培训，广做宣传，单品为民生必需用品为主);

版面安排:

封面:活动主题宣传

主要突出”特别会员价”的活动内容，结合某厂家的产品推广活动(带演绎活动内容);

封一、 “五一”主题特价专版

1.“1元”系列产品15支，主要以食品，百货，日化及日配课为主推课别;

1)食品:休闲小食品2支，饮料1支，调味品1支;

2)百货:玻璃杯1支，粘钩1支，苍蝇拍1支，夏季殴扇1支，男女丝袜2支;

3)日化:香皂或肥皂1支，牙刷1支，夏季灭蚊用品(蚊香)1支;

4)日配:盒庄酸奶2支;

2.“5元”系列产品15支，主要以食品，百货，日化为主推课别;

1)食品:饮料1支，冲饮品1支，南北干货类1支，调味品1支，休闲食品类1支;

holding seminars, investigation form, requirements of global cadres in a month of contact with the masses to visit, to the countryside to stay, and the masses meet, a face-to-face talk, serious work notes, it will remember the visit. Remember be real. Through visits to talk , a detailed record of the basic situation, to the economic situation of families, difficulties, and the implementation of policies that benefit the masses of local development suggestions. (eight)

production safety supervision of law enforcement is lax. In the process of administrative law enforcement, there are procedures in place, lax, lost in the soft. In the process of administrative law enforcement, on-site inspection

2)百货:陶瓷用品(碗，杯类)1支，不锈钢厨具(铲，勺)1支，男女内裤1支，沙滩裤1支，薄棉袜1支，衣架1支;

3)日化:洗涤用品(洗发水，沐浴露)2支，夏季防晒用品1支，纸制品1支;

封二:生鲜专版:

1.时令蔬菜4支单品，时令水果6支单品，限定销售日期;

2.五谷杂粮单品4-5支，主要突出夏季降暑产品(白糖，红豆，绿豆等);

3.日配产品5-6支，汤圆，水饺等低温食品各1支品项，常温奶制品4-5支品项，最好以整件为主推品项，可推出龟苓膏产品作为夏季降暑品项;

封三:“美”食“美”客(粮油，休闲食品专版)

1. 粮油课:(合计17支单品)

1)食用油1支:5L或4L食用油，可选择杂牌，作为内页放大商品，价格为40元以下;

2)香油2支:鉴于夏季制作凉菜的因素，选择2支单品，高低价格区分开;

3)酱油2支:大小包庄各1支，可选择生抽或老抽;

4)醋2支:瓶庄，袋庄各1支，袋庄可选择1元三袋的销售方式;

5)调味酱2支:麻辣酱，芝麻酱各1支;

6)速食面2支:五连包方便面，袋庄粉丝各1支;

7)南北干货类3支:枸杞，大枣，银耳各1支;

8)袋庄大米2支:对比促销，主推大包庄商品，选择10kg和5kg各1支;

9)挂面1支:挂面属于自采商品，以低毛利或平价销售;

2.休闲食品课:(合计16支单品)

1)炒货类2支:瓜子，花生各1支;

2)糕点类2支:袋庄面包，蛋黄派各1支;

holding seminars, investigation form, requirements of global cadres in a month of contact with the masses to visit, to the countryside to stay, and the

masses meet, a face-to-face talk, serious work notes, it will remember the visit. Remember be real. Through visits to talk , a detailed record of the basic situation, to the economic situation of families, difficulties, and the implementation of policies that benefit the masses of local development suggestions. (eight) production safety supervision of law enforcement is lax. In the process of administrative law enforcement, there are procedures in place, lax, lost in the soft. In the process of administrative law enforcement, on-site inspection

3)休闲小食品(蜜饯类)2支:主要针对蜜饯类产品选择;

4)膨化食品2支:薯片，锅巴各1支;

5)饼干2支:一般夹心饼干，威化饼干各1支;

6)果冻3支:散庄果冻1支(金娃果冻折价)，袋庄果冻1支(喜之郎果冻);

7)散庄食品3支:散庄饼干，散庄干货，散讍喆货各1支;

封四:“凉爽夏日风”(酒饮，冲调专版)【共计42支单品】

1.酒饮课:(合计16支单品)

1)碳酸饮料(可口可乐，百事可乐，雪碧等)4支;

2)水饮料(普通矿泉水，运动性矿物质水)2支;

3)茶饮料(绿茶，红茶，凉茶)3支;

4)果汁饮料(橙汁，蜜桃汁，果粒橙)3支;

5)儿童饮料(各种类型)2支;

6)啤酒(单听庄，整件庄，瓶庄)3支;

7)苹果醋类(盒 )1支

holding seminars, investigation form, requirements of global cadres in a month of contact with the masses to visit, to the countryside to stay, and the masses meet, a face-to-face talk, serious work notes, it will remember the visit. Remember be real. Through visits to talk , a detailed record of the basic situation, to the economic situation of families, difficulties, and the implementation of policies that benefit the masses of local development suggestions. (eight) production safety supervision of law enforcement is lax. In the process of administrative law enforcement, there are procedures in place, lax, lost in the soft. In the process of administrative law enforcement, on-site inspection